Converts drawings, references, samples and mood boards into material choices, dimensions, colour directions and approval samples.
ABOUT NOVELTY · COMPANY & BUSINESS HISTORY
Novelty supports international B2B buyers with beads and components, custom jewelry, DIY craft kits and coordinated packaging. Its business history begins with a trade-agency predecessor registered in 2010. The current Hong Kong website company was incorporated in 2025, and a separate Yiwu entity handles operations and production.
01 · COMPANY OVERVIEW
2010 — trade-agency predecessor. Novelty International Group (China) Co., Limited was registered in 2010. It primarily acted as a China trade agent for overseas buyers.
2025 — Hong Kong website and contracting company. Novelty International Crafts Limited (貝吉國際（香港）實業有限公司) was incorporated in Hong Kong on 7 April 2025. It operates noveltyintl.com and handles customer contracting, payment collection and contract performance.
Yiwu — operations and production. Novelty Jewelry & Craft Co., Ltd (贝吉珠宝首饰（义乌）有限公司) is the Yiwu operating and production entity.
The 2010 registration belongs to the predecessor, not to the Hong Kong company incorporated in 2025. Read the company profile and entity records for buyer verification. The quotation identifies the production route, approved specification and order responsibilities.
02 · DEVELOPMENT TIMELINE
Novelty International Group (China) Co., Limited was registered in 2010 and primarily served overseas buyers as a China trade agent.
Historical cooperation with Erstwilder began in 2011, covering resin jewelry development and production.
The confirmed historical period of exclusive manufacturing cooperation with Erstwilder was 2011–2022.
Historical cooperation with Jesse James Beads began in 2022, including bead strands and assortments. Walmart and Michaels are retail channels of Jesse James Beads; this does not describe them as direct Novelty customers.
Novelty International Crafts Limited (貝吉國際（香港）實業有限公司) was incorporated on 7 April 2025. It operates the website and handles customer contracting, payment collection and contract performance.
Novelty Jewelry & Craft Co., Ltd (贝吉珠宝首饰（义乌）有限公司) is responsible for Yiwu business operations and production. This entry identifies its role without assigning it a founding year.
03 · OUR TEAM
Novelty assigns responsibility for design, purchasing, quality control and order follow-up for each programme. Your contact and the sampling, production and approval steps are agreed for the project.
Converts drawings, references, samples and mood boards into material choices, dimensions, colour directions and approval samples.
Sources beads, findings, resin, acrylic, packaging and specialist processes; checks availability, target cost and supplier timing.
Checks approved specifications, workmanship, colour, surface finish, dimensions, packaging and corrective actions at agreed checkpoints.
Tracks approvals, production milestones, inspection status, packing lists, carton information and shipment handover.
04 · FACTORY & CAPACITY
Novelty Jewelry & Craft Co., Ltd handles Yiwu operations and production. Specialist processes and materials are sourced according to the product brief. A programme normally moves through brief confirmation, material selection, sample approval, production, inspection and pack-out.
Samples from available references usually take 3–7 business days after the brief, specifications and materials are confirmed. New colour, finish or packaging work usually takes 7–15 business days; tooling, new materials and revisions are quoted separately.
Available capacity, production arrangements, component availability and lead time are confirmed against the approved quantity and required delivery date. The written order confirmation sets out the sample plan, packaging schedule and agreed inspection points.
DELIVERY CONTROL
For private-label programs, buyers can provide brand artwork, barcode rules, pack quantities, carton marks and market-specific labelling requirements. Novelty can coordinate individual boxes, retail boxes, bags, hang tags, labels, branding cards, story inserts and printed wholesale cartons. Packing lists, carton dimensions and shipment information are checked against the approved pack-out before handover.
Production lead time is confirmed after sample approval, material confirmation and quantity review. This keeps the commitment tied to the actual order rather than a generic website estimate.
05 · WELCOME TO AUDIT
Novelty welcomes customer visits and can support third-party factory audits. Audit scope, visitor requirements, documents, product areas and timing are agreed in advance. Buyers may request records relevant to the program, including the organization structure, production route, quality checkpoints, packaging controls and corrective-action follow-up.
Send your category, target market, estimated quantity and delivery window. We will confirm the appropriate team, sample route, inspection plan and visit arrangements.
Arrange a factory discussion