BEADS · JEWELRY · DIY CRAFT KITS
Beads, Custom Jewelry & DIY Craft Kits.
From concept to delivery, one team in China coordinates design, sampling, production, quality checks, private-label packaging and export for your collection.

WHY NOVELTY
Your Extended Team in China.
We develop bead strands and assortments, custom jewelry and retail-ready DIY kits for international buyers. Product briefs guide design development, material sourcing, sampling and the agreed production route through the Yiwu operation and specialist suppliers.
Our team connects material sourcing, quality-controlled manufacturing & private-label packaging, and international shipping in one accountable workflow. Target cost, quality standards and delivery timelines stay aligned from concept through repeat orders.
- Product development: design, material sourcing and sampling aligned with your brief.
- Quality control: agreed materials, approved samples and quality requirements guide production.
- Delivery coordination: packaging, production milestones and export planning kept in sync.
PRODUCT PROGRAMMES
What we manufacture
Beads and components, custom jewelry and retail-ready DIY craft kits — with wearable accessories and home décor connected through the product hub.

WHOLESALE BEADS · CHARMS · FINDINGS
Beads & Components
Beads, charms and findings in a range of materials. MOQ starts at 200 strands, bags or cards per colour; the quotation specifies the supply unit.
VIEW BEADS & COMPONENTS →
CUSTOM JEWELRY · OEM / ODM
Custom Jewelry
Custom and private-label jewelry. MOQ starts at 100 finished pieces per SKU, counted separately by colour, size or design.
VIEW CUSTOM JEWELRY →
RETAIL-READY CRAFT KITS
DIY Craft Kits
Components, instructions, barcodes and pack-out assembly coordinated for retail-ready DIY kits. MOQ starts at 100 complete kits per SKU, counted separately by colour, size or design.
VIEW DIY CRAFT KITS →OUR PARTNERS
Who We Work With
Our network includes the brands we supply, the chain stores and eCommerce platforms used by our customers and logistics providers. Explore testing organisations and regulatory references for product and market requirements. We support clients with product design, sample development, OEM production, packaging and launch-ready collections.
All
Brands, customer marketplaces, logistics providers, testing organisations and regulatory references.


















Testing & Certification
Testing & Certification- REACHEU Chemicals Regulation
EU Conformity Mark
Brands
Wholesale brands and businesses we supply.
Marketplaces
Chain stores, online marketplaces and commerce platforms used by our customers.
Logistics
Logistics and freight service providers.
3rd party Certifications
Testing and certification organisations, plus regulatory references. Applicable testing and conformity requirements are confirmed for each product and destination market.
Testing & Certification
Testing & Certification- REACHEU Chemicals Regulation
EU Conformity Mark
Retailer and marketplace marks indicate channels used by customers; they do not identify direct Novelty customers. They do not imply endorsement of or partnership with Novelty.
CASES & RESULTS
Historical Customer Cooperation
Confirmed cooperation start dates and historical production roles. Current scope is confirmed for each order.

Jesse James Beads
Bead strands & assortments
- Cooperation began
- 2022
- Novelty’s role
- Historical sample development, production and packaging for bead strands and assortments.
2022
cooperation began
Walmart and Michaels are Jesse James Beads retail channels; they are not identified here as direct Novelty customers.

Erstwilder
Wearable art collections: brooch, earrings, necklace, pins, scarves
- Cooperation began
- 2011
- Novelty’s role
- Historical sourcing of findings and components, sample development, jewelry production and packaging.
2011
cooperation began
Historical exclusive manufacturing period: 2011–2022.
F.A.Q.
Frequently Asked Questions
Clear answers for brands planning custom jewelry, fashion accessories, beads and retail-ready DIY craft kits with a China-based product development partner.
What is your MOQ?
Beads start at 200 strands, bags or cards per colour, with the supply unit specified in the quotation. Jewelry starts at 100 finished pieces per SKU; DIY kits start at 100 complete kits per SKU. Each colour, size or design is counted separately. Material, tooling, finish and pack format may affect the quoted minimum.
How long does sampling take?
Samples from available references usually take 3–7 business days after the brief, specifications and materials are confirmed. New colour, finish or packaging work usually takes 7–15 business days; tooling, new materials and revisions are quoted separately.
Can you work from an early concept?
Yes. Send a product direction, target market, reference images, materials and target cost. We turn the open decisions into material options, samples and a production plan.
Do you offer private-label packaging?
Yes. Options include polybags, printed or gift boxes, display cards, barcodes and instruction inserts, packed with the approved product before shipment.
Which product programme fits a custom jewelry launch?
Use the Custom Jewelry page for materials, OEM/ODM routes, MOQ, packaging and compliance questions.
Where can I review beads and jewelry components?
Use the Beads & Components page for bead materials, charms, findings, assortments and the information needed for comparable pricing.
How are DIY craft kits planned?
The DIY Craft Kits page explains component planning, instructions, age grading, pack-out and retail-ready formats.
Can packaging be produced with the product?
Yes. The Packaging page explains how product dimensions, labels, barcodes and master cartons are approved together.
What should I send for a quotation?
Send the category, target market, estimated quantity, material or reference images, packaging direction and delivery date through the project enquiry form.
Where can I read all buyer questions?
See the complete buyer FAQ for sampling, cost drivers, compliance, shipping, design ownership and new-brand questions.
LET’S BUILD YOUR NEXT COLLECTION
Project Enquiry
Tell us about your project, target market and product requirements. Our team will get in touch to discuss the next step.
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