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DESIGN · DEVELOPMENT · MANUFACTURING · DELIVERY

Bring your next collection to life.

From first product brief to retail-ready delivery, Novelty develops and produces jewelry, fashion accessories, beads and DIY craft kits around your brand.

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DESIGN · MANUFACTURING · PACKING · DELIVERY

We work all around your brand.

Novelty is a China-based product development and manufacturing partner for custom jewelries, fashion accessories, beads and retail-ready DIY craft kits.

We help international brands move from product concept and sampling to quality-controlled production, private-label packaging and international shipping.

Established 2010 , operations in Hong Kong · Shanghai · Yiwu
Novelty product development workflow from product brief to final delivery
Novelty product development workflow from product brief to final delivery

BRAND PROMISE · WHY NOVELTY

From product brief to final delivery.

Novelty is the China-based product development and manufacturing partner for brands building distinctive jewelry, fashion accessories, beads and retail-ready DIY craft kits.

From your first direction, our team keeps creative intent, target cost, quality requirements and delivery dates connected through design briefs, sampling, sourcing, manufacturing and quality checks.

Since 2010, we have helped international brands move from product concept to dependable production in China. Our sourcing and production teams work as one to deliver consistent quality, private-label packaging and international shipping.

  • One accountable partner from concept to retail-ready pack.
  • Material and sample decisions documented before production.
  • Clear communication for launch timelines and repeat collections.
Established 2010 , operations in Hong Kong · Shanghai · Yiwu

Custom jewelry by Novelty

PRIVATE LABEL

Jewelry

Statement brooches, earrings and necklaces developed in resin, acrylic, acetate, metal and mixed materials.

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Hats, scarves, gloves and fashion accessories

WEARABLE DETAILS

Accessories

Hats, scarves, gloves and coordinated fashion accessories developed around your brand and seasonal brief.

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Designer beads and components

CUSTOM COMPONENTS

Beads

Designer beads, resin components, findings and themed assortments developed to your specifications.

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Retail-ready DIY craft kits

RETAIL-READY

Crafts

Coordinated DIY kits with concepts, components, instructions and packaging built around your channel.

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Decorative home accents and accessories

LIFESTYLE COLLECTIONS

Home Decos

Decorative accents and giftable home accessories developed for seasonal and private-label collections.

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SALES CHANNELS

See where our clients sell.

From marketplace launches to private-label collections, Novelty prepares products and packaging for the channels your customers trust.

Wholesalers

Logos for this channel will be added soon.

Retailers

eCommerce

READY TO BUILD YOUR NEXT COLLECTION?

Bring us your category, market, quantity and timeline.

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