Novelty company profile and supplier verification

Which companies are behind Novelty, and what do 2010 and 2025 mean?

Novelty develops, manufactures and sources beads, custom jewelry, DIY craft kits and coordinated packaging for international B2B buyers. The three entities have distinct history and operating roles:

2010 — trade-agency predecessor. Novelty International Group (China) Co., Limited was registered in 2010. It primarily acted as a China trade agent for overseas buyers.

2025 — Hong Kong website and contracting company. Novelty International Crafts Limited (貝吉國際（香港）實業有限公司) was incorporated in Hong Kong on 7 April 2025. It operates noveltyintl.com and handles customer contracting, payment collection and contract performance.

Yiwu — operations and production. Novelty Jewelry & Craft Co., Ltd (贝吉珠宝首饰（义乌）有限公司) is the Yiwu operating and production entity.

Discuss a programme · Review quality and testing

Business history and legal entities

The Hong Kong incorporation entry is available in the Companies Registry weekly incorporation list. Request the relevant entity documents when reviewing the contracting details for a proposed order.

Where is the Yiwu operation and how can a buyer arrange a visit?

The published Yiwu operating and production location is Building 3#, No.7 Wuhua Rd Street 2, Yiwu 322000, Zhejiang Province, China. Contact services@noveltyintl.com to discuss a visit, a live video review or a third-party audit. The relevant production area, access, records and timing are agreed before the appointment.

A programme may combine work carried out by the Yiwu operation with materials or specialist processes sourced from other suppliers. The product specification and quotation identify the production route and the responsibilities relevant to the order.

Which customer projects are described in your portfolio?

Novelty’s company-published project history includes an Australian resin jewelry programme with Erstwilder and bead strand and assortment programmes with Jesse James Beads. The dates and scope below describe the published history; current reference availability and permission to share project records are checked before disclosure.

Walmart and Michaels are retail channels described in the Jesse James Beads project history. Their appearance in the portfolio does not establish that they are direct customers of Novelty or that they endorse Novelty.

Which company and project records can a buyer check?

Verification starts with the identity of the contracting and production entities, the production route and evidence linked to the proposed product. Company records, product specifications, inspection examples and available test reports serve different purposes and should be reviewed for their dates and scope.

Ask for the records relevant to your product and market. Customer references and project documents are shared only when consent and confidentiality allow. Company registration confirms entity details; it does not establish a product’s compliance, factory ownership or customer relationship.

What does Novelty actually manufacture?

The core programmes are beads and components, custom and private-label jewelry, and retail-ready DIY craft kits. Selected wearable accessories, home décor and packaging can be coordinated alongside them. The quotation identifies what is made by the Yiwu operation and what is sourced or assigned to specialist suppliers.

The full range is set out under all product programmes.

What is the minimum order quantity?

Standard bead orders start at 200 strands, bags or cards per colour, according to the quoted supply format. A unit means the complete strand, bag or card specified in the quotation. The number of beads in each strand or pack is stated separately.

Standard jewelry orders start at 100 finished pieces per SKU, and standard craft kit orders start at 100 complete kits per SKU. Different colours, sizes or designs are counted as separate SKUs. Each SKU must meet its own minimum.

See MOQ, sampling charges and production conditions for the information needed before a quotation.

How long do samples and production take?

Samples using available references are commonly ready in 3 to 7 business days after the brief, required specifications and materials are confirmed. New colour, finish or packaging work commonly takes 7 to 15 business days. New tooling, unusual materials and revisions are scheduled in the quotation.

Repeat items are commonly produced in 20 to 45 business days after sample and material approval. New development, testing, packaging and shipment requirements are reviewed before the production schedule is confirmed. Production time and freight transit time are quoted separately.

The quotation confirms the sample charge, tooling or development charges, included revision work and any conditions for crediting sample charges to a bulk order. A sample charge is not automatically refundable or creditable.

Which compliance tests can Novelty support?

Testing is planned for the product, intended user and destination. The review may include requirements such as CPSIA, ASTM F963, EN 71, REACH, Proposition 65 or nickel release where applicable. Novelty can coordinate the preparation and submission of identified samples to an appropriately scoped laboratory. Laboratories such as Intertek, SGS or a buyer-nominated provider may be considered subject to the required accreditation, test scope and booking arrangements. A laboratory name on a website is not evidence that a particular product has been tested.

Reports are reviewed for the identified SKU, materials, sample, date and test scope. A material or construction change may require reassessment. See quality control and product-specific testing.

Are the licensed-character products authorised?

For licensed merchandise, the customer licensee supplies the relevant written manufacturing authorization, approved style guide and approval requirements. Artwork, samples, packaging and any test plan are reviewed against the programme requirements before production release.

Novelty’s role in these programmes is contract manufacturing and production coordination. Manufacturing for a licensee does not give Novelty ownership of the character rights or an independent merchandise licence. Any factory authorization is checked for the relevant facility, customer, category and validity period.

What trade terms and markets does Novelty work with?

Novelty works with buyers in markets including the United States, United Kingdom, European Union, Australia and Canada. EXW, FOB or DDP can be discussed where the route and destination allow. The quotation names the delivery term, place and included services.

Shipping documents and responsibilities are confirmed for the order and delivery route. Classification, duties, taxes, clearance arrangements and any certificate of origin requirements are reviewed before a delivered-cost quotation is agreed. Payment details are issued by the Hong Kong contracting entity and should match the order documents.

See who we supply and how a Novelty programme runs.

How do I verify Novelty before placing an order?

Request a verification plan for the proposed programme. We confirm which records are available, which can be shared under confidentiality and which need new product-specific work before an order proceeds.

• Entity documents: identify the Hong Kong contracting entity and the Yiwu production entity, and review the relevant registration information.
• Production review: agree a site visit, a live video review or a third-party audit of the operations relevant to the product.
• Product evidence: review available specifications, samples, inspection examples and reports for their scope and dates.
• Project references: request a reference or case material that can be disclosed with the relevant customer’s consent.
• Order controls: agree the approved reference, quality plan, outsourced processes and shipment release requirements.

Identify any gaps before committing to production, and agree what evidence or additional checks are required to close them.

How do I contact Novelty?

Email services@noveltyintl.com or message Chat on WhatsApp with your category, target market, quantity and timeline. Our team works in China Standard Time (UTC+8).

Website and contracting entity: Novelty International Crafts Limited, Hong Kong.

Yiwu operating and production entity: Novelty Jewelry & Craft Co., Ltd (贝吉珠宝首饰（义乌）有限公司).

Yiwu operating location: Building 3#, No.7 Wuhua Rd Street 2, Yiwu 322000, Zhejiang Province, China.

Send a project brief · services@noveltyintl.com · +86 131 6626 5285